Corporate Marketing

Smith Named Optimization and Engagement Specialist For Corporate Marketing

Posted on by whitney
Smith Named Optimization and Engagement Specialist For Corporate Marketing
Rain Smith

BRISTOL, Tenn. — Rain Smith has been named optimization and engagement specialist for Corporate Marketing (CM), the marketing and advertising division of The Corporate Image (TCI), an integrated communications firm, both headquartered in Bristol, Tennessee.

In his new position, Smith will be responsible for the development and optimization of online and social media content as well as increasing client visibility through Search Engine Optimization (SEO) and Search Engine Marketing (SEM) activities.

Smith joins Corporate Marketing with nearly 17 years of experience in print and online news throughout Northeast Tennessee and Southwest Virginia. His extensive background includes serving as an editor, reporter and social media manager for the Kingsport Times-News and Washington County News.

“Rain’s skills as a journalist enhance and elevate our capabilities as an agency, both strategically and tactically,” says Christine Riser, vice president of Corporate Marketing. “Compelling, engaging content drives results for all aspects of digital marketing and advertising, and we’re excited for our clients to benefit from his wealth of knowledge and expertise.”

Smith studied mass communications with an emphasis in journalism at East Tennessee State University.

“I am delighted to be a part of a well-established and integrated agency like Corporate Marketing,” Smith says. “Having the opportunity to grow and develop my skill set in marketing and public relations after nearly two decades in the newsroom is an exciting new adventure, and I look forward to collaborating with clients and the Corporate Marketing team.”

Smith resides in Bristol, Virginia, with his wife, Keely.

Established in 1997, Corporate Marketing designs, develops and implements targeted marketing and advertising strategies for clients. Corporate Marketing’s parent company, The Corporate Image, was founded in 1993 and is an integrated public relations and marketing firm that specializes in strategic corporate communications.

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For more information contact
Christine Riser, vice president, Corporate Marketing, at 800-476-7459
or visit the company at www.corporatemg.com.

Vaughn Named Digital Specialist for Corporate Marketing

Posted on by whitney

BRISTOL, Tenn. — Eric Vaughn has been named digital specialist for Corporate Marketing, a division of The Corporate Image, an integrated communications firm headquartered in Bristol, Tennessee.

In his position, Vaughn is responsible for the development, implementation and results measurement of strategic digital marketing campaigns that increase competitive visibility for clients through Search Engine Marketing (SEM), social media engagement, audience targeting and Search Engine Optimization (SEO).

Vaughn has nearly two decades of experience in marketing, advertising, SEO, customer relationship management, media relations, graphic design and social media. Prior to joining Corporate Marketing, he served as a commercial services architect at Eastman, where he identified and formulated information technology and design solutions. Vaughn’s background also includes serving as system director of marketing communications, interactive marketing manager and art director for Wellmont Health System.

“Eric’s analytical, creative and results-oriented skill set is unique, and he’s well respected in the marketing industry, particularly in the digital arena,” says Christine Riser, vice president of Corporate Marketing. “He is a key addition to our group as we deepen our digital and traditional marketing capabilities for the long-term benefit of our clients.”

Vaughn earned a Master of Business Administration degree in healthcare administration from King University and a Bachelor of Fine Arts degree in graphic design from East Tennessee State University.

“This is a great opportunity for me to contribute to the success of an award-winning organization that is highly regarded for providing its clients with proven results and exceptional service,” Vaughn says. “I look forward to working with the Corporate Marketing team and its many client partners.”

Vaughn resides in Kingsport, Tennessee, with his wife, Christi, and children, Hannah and Caleb.

Established in 1997, Corporate Marketing designs, develops and implements targeted marketing and advertising strategies for clients. Corporate Marketing’s parent company, The Corporate Image, was founded in 1993 and is an integrated public relations and marketing firm that specializes in strategic corporate communications.

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For more information contact
Christine Riser, vice president, Corporate Marketing, at 800-476-7459
or visit the company at www.corporatemg.com.

Musick Named Digital Specialist for Corporate Marketing

Posted on by whitney

BRISTOL, Tenn. — Kirk Musick has been named digital specialist for Corporate Marketing, a division of The Corporate Image, an integrated communications firm headquartered in Bristol, Tennessee.

In his position, Musick is responsible for the development and implementation of strategic digital marketing campaigns and increasing client visibility through Search Engine Optimization (SEO) activities, Search Engine Marketing (SEM) and social media engagement.

Musick joins Corporate Marketing with nearly a decade of experience in SEO, website design and marketing analytics. He is the former owner of iNovate Marketing, LLC, where he managed the company’s day-to-day operations, including branding, SEO, web development, graphic design and project coordination for clients. Musick is also the former owner of OCTANE Marketing, a social media marketing and optimization agency.

“We are pleased to welcome Kirk to the Corporate Marketing team,” says Christine Riser, vice president of Corporate Marketing. “He brings extensive marketing and technical experience in project and relationship management, and his expertise serves as an exceptional resource for our clients.”

Musick earned a Master of Business Administration degree in business administration and management from Milligan College in Milligan College, Tennessee, and a Master of Science in internet marketing from Full Sail University in Winter Park, Florida. Prior to gaining experience in the marketing field, he served as an aviation crew chief in the United States Air Force.

“I am delighted to join Corporate Marketing and help serve the digital marketing and business development needs of our clients,” Musick says. “I look forward to leveraging my skills to establish and carry out effective marketing strategies for new and existing clients, both within and beyond this region.”

Musick resides in Blountville, Tennessee.

Founded in 1993, The Corporate Image is an integrated public relations and marketing firm that specializes in strategic corporate communications. Corporate Marketing designs, develops and implements targeted marketing and advertising strategies for clients.

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For more information contact
Robbie Phillips, vice president, The Corporate Image, at 800-476-7459
or visit the company at www.corporatepr.com.

Riser Named Vice President of Corporate Marketing

Posted on by corp12imag

BRISTOL, Tenn. — Christine Riser has been promoted to vice president of Corporate Marketing (CM), the marketing and advertising division of The Corporate Image (TCI), an integrated communications firm, both headquartered in Bristol, Tennessee.

Riser, who most recently served as director of digital operations for the company, is responsible for overseeing all digital and traditional marketing and advertising initiatives, supervising the digital media and marketing team, and developing and maintaining relationships with current and potential clients.

“We are excited to have Christine leading our marketing and advertising efforts,” says Jon Lundberg, TCI’s president and CEO. “She is an exceptional resource, and this promotion reflects the depth of expertise she offers our clients.”

Riser has nearly three decades of experience in broadcast and online news, production, sports marketing, advertising and promotions, and market research. Her extensive background includes serving as a reporter, producer, news director and general manager for a number of news outlets, including WJHL, and she has provided consistent oversight of multi-million dollar advertising strategies and budgets for such organizations as Bristol Motor Speedway.

A native of Columbus, Ohio, Riser holds a bachelor’s degree in radio, television and film from the University of North Texas in Denton, Texas. She has served on multiple boards and committees for area organizations, including the Tennessee Associated Press Broadcasters Board, Girls, Inc. of Johnson City/Washington County, and the Kingsport Chamber of Commerce, among others. A recipient of the U.S. Military Reporters & Editors Distinguished Reporting Award and the Texas Press Association Katie Award, Riser is also a Paul Harris Fellow with Rotary International and a Fellow with the Carole Kneeland Project for Responsible Journalism.

“The marketing and advertising industry is an ever-evolving landscape, and it’s rewarding to work with such a forward-looking team of communications professionals,” Riser says. “I’m eager to embrace this opportunity and look forward to cultivating further success for our well-respected clients.”

Founded in 1993, The Corporate Image is an integrated public relations and marketing firm that specializes in strategic corporate communications. Corporate Marketing designs, develops and implements targeted marketing and advertising strategies for clients.

 

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For more information, contact Robbie Phillips, vice president,
The Corporate Image, at 800-476-7459
or visit the companies at www.corporatepr.com or www.corporatemg.com.

Corporate Marketing Receives Top Honors at 2017 American Advertising Federation ADDY® Awards

Posted on by corp12imag

BRISTOL, Tenn. — Corporate Marketing recently received top honors at the American Advertising Federation (AAF) Southwest Virginia ADDY® Awards ceremony in Marion, Virginia, and the Northeast Tennessee ADDY® Awards ceremony in Johnson City.

A division of The Corporate Image, an integrated communications firm headquartered in Bristol, Tennessee, Corporate Marketing (CM) received a gold ADDY® from the AAF Southwest Virginia chapter for a non-traditional, Valentine’s Day-themed Fact and Fortune Teller card for Domtar’s Kingsport mill as part of the company’s year-long centennial celebration. Corporate Marketing also received a silver ADDY® for a series of 100th-anniversary billboards for Domtar’s Kingsport mill. Both projects were designed by Marty Engle, CM’s director of graphic services.

Corporate Marketing was also the recipient of a silver ADDY® from the AAF Northeast Tennessee chapter for a 30-second “Precision Surgery” commercial produced for Wellmont Health System and Holston Valley Medical Center. The commercial was directed and edited by Engle.

“It’s exciting to see Corporate Marketing’s work receive local ADDY® awards, and be recognized in an area overflowing with individuals who seek to push the boundaries of advertising with outstanding creativity every day,” says Jon Lundberg, president of The Corporate Image. “These awards demonstrate our continued commitment to providing top-quality communications services and products for our distinguished clients.”

The ADDY® Awards attract more than 40,000 entries each year in local competitions, and are the first phase of a three-tiered national competition.

Founded in 1993, The Corporate Image is an integrated public relations and marketing firm that specializes in strategic corporate communications. Corporate Marketing designs, develops and implements targeted marketing and advertising strategies for clients.

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 For more information, contact Robbie Phillips, vice president,
The Corporate Image, at 800-476-7459
or visit the companies at www.corporatepr.com or www.corporatemg.com.

Riser Named Director of Digital Operations for The Corporate Image and Corporate Marketing

Posted on by corp11imag

BRISTOL, Tenn. — Christine Riser has been named director of digital operations for The Corporate Image (TCI), an integrated communications firm, and Corporate Marketing (CM), the firm’s marketing and advertising division, both headquartered in Bristol, Tennessee.

In her new position, Riser’s responsibilities include the direction of all digital marketing and advertising, supervision of the digital media team, collaboration on traditional marketing and advertising initiatives, and client relationship development.

Riser has nearly three decades of experience in broadcast and online news, production, sports marketing, advertising and promotions, and market research. Her extensive background includes serving as a reporter, producer, news director and general manager for a number of news outlets, including WJHL, and she has provided consistent oversight of multimillion-dollar advertising strategies and budgets for such organizations as Bristol Motor Speedway (BMS). Most recently, she served as director of consumer data and research and executive producer of Colossus TV for BMS.

“Christine’s background spans the news, advertising and marketing industries,” says Robbie Phillips, vice president of TCI. “Her depth of experience and technical expertise will prove to be exceptional resources for clients, and we’re delighted to welcome her to our team.”

A native of Columbus, Ohio, Riser holds a bachelor’s degree in radio, television and film from the University of North Texas in Denton, Texas. She has served on multiple boards and committees for area organizations, including the Tennessee Associated Press Broadcasters Board, Girls, Inc. of Johnson City/Washington County, and the Kingsport Chamber of Commerce, among others. She is a recipient of the U.S. Military Reporters & Editors Distinguished Reporting Award, the Texas Press Association Katie Award, and is a Paul Harris Fellow with Rotary International.

“I am excited to join a company that’s been such an integral part of the Tri-Cities region for more than 20 years, and to lead the digital team at TCI and CM,” Riser says. “I’m eager to play a role in the continued success of the company, and our partners and clients.”

Founded in 1993, The Corporate Image is an integrated public relations and marketing firm that specializes in strategic corporate communications. TCI’s marketing division, Corporate Marketing, designs, develops and implements targeted marketing and advertising strategies for clients.

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For more information contact
Robbie Phillips, vice president, The Corporate Image, at 800-476-7459
or visit the company at www.corporatepr.com.

Lundberg, Corporate Marketing Recognized at 2016 Southwest Virginia ADDY® Awards Gala

Posted on by corp11imag

BRISTOL, Tenn. — The American Advertising Federation of Southwest Virginia (AAF SWVA) presented its 2016 Silver Medal Award to Jon Lundberg, president and CEO of The Corporate Image (TCI), an integrated communications firm headquartered in Bristol, Tennessee. Lundberg is also president and CEO of Corporate Marketing, TCI’s marketing and advertising division.

Lundberg was honored at the Southwest Virginia ADDY® Awards Gala, held Feb. 27 at Emory and Henry College in Emory, Virginia.

The Silver Medal Award is the highest honor the AAF bestows. It recognizes individuals who have made outstanding contributions to advertising, and who have been active in furthering the industry’s standards, creative excellence and responsibility in areas of social concern.

In his early career, Lundberg gained more than a decade of experience in broadcast news, working as lead anchor and managing editor with stations throughout Colorado, Nevada and Kansas, as well as with WCYB News 5 in Bristol, Virginia/Tennessee. Since founding TCI, in 1993, and Corporate Marketing, in 1997, he has guided the firm in collaborating with dozens of clients throughout the Southeast to produce award-winning marketing campaigns, advertising content and communications strategies.

“This area is packed with smart, creative professionals, and it’s a pleasure each day to work with them,” Lundberg says. “We’re constantly learning from each other and exploring ways to move our region forward. I’m grateful for that opportunity and truly honored by this recognition.”

Corporate Marketing received a gold ADDY® for “Life’s Steps,” a 30-second commercial produced for Mullican Flooring of Johnson City, Tennessee. The commercial was directed and edited by Marty Engle, director of graphic services for Corporate Marketing, with videography and production provided by Sean Harris of HTP, located in Johnson City. Corporate Marketing also received a silver ADDY® for a website produced for Mullican Flooring. Engle provided creative design and content for the project, while Ray Barnes, designer, and Ann Marie French, director of strategy, were also recognized. Engle was also the recipient of the Round File award, an honor specific to the Southwest Virginia chapter, which recognizes work performed for a client that is superior in quality but may never be used.

“We work with a number of distinguished clients, and it’s our privilege to provide high-performing communications services and products for them,” Lundberg says.

The ADDY® Awards attract more than 40,000 entries each year in local competitions, and are the first phase of a three-tiered national competition.

The Corporate Image is an integrated public relations and marketing firm that specializes in strategic corporate communications. Corporate Marketing designs, develops and implements targeted marketing and advertising strategies for clients.

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Batot Named Marketing Development Manager for Corporate Marketing Group

Posted on by corp11imag

BRISTOL, Tenn. – Rob Batot has been named marketing development manager for Corporate Marketing Group (CMG), a division of The Corporate Image (TCI), an integrated communications firm headquartered in Bristol, Tenn.

In his position, Batot is responsible for developing new client opportunities for CMG and TCI across local, regional and national markets. Batot will play a key role in developing marketing and advertising proposals and strategies for new business prospects, as well as assisting in the execution of marketing and advertising plans for existing clients.

A native of Hondo, Texas, Batot comes to CMG with 20 years of communications experience in news media across the U.S., including 12 years in the Tri-Cities market with WJHL-TV. His background also includes experience in strategic marketing, sales and technical support. He has actively volunteered as a public speaker and fundraiser for numerous community events and charitable causes, including the American Red Cross and Children’s Miracle Network.

“Rob’s expertise and depth of knowledge will strengthen our ability to serve our diverse client base and effectively pursue new client opportunities,” says TCI President Jon Lundberg. “We are confident that he will add another layer of knowledge and experience to our award-winning team of communications professionals.”

Batot graduated from the University of Oklahoma in Norman, Okla., with a Bachelor of Science degree in meteorology and a minor in communications.  

“I am pleased to bring my career experiences to such a highly respected communications firm,” Batot says. “I look forward to leveraging my skills to establish effective and forward-thinking strategies for CMG and TCI clients.”   

Founded in 1993, The Corporate Image is an integrated public relations and marketing firm that specializes in strategic corporate communications. Corporate Marketing Group designs, develops and implements targeted marketing and advertising strategies for clients.