marketing and advertising
Search engine marketing, search engine optimization, targeted advertising, web development. Our digital marketing team has the skills to help you reach the right people at the right time.
Strategy and Analysis
Smart planning through competitive analysis, market research, strategy development and tactical deployment drives success. Explore our full offering of strategy and analysis specialties offered through Corporate Marketing, our marketing and advertising division.
- Competitive Market Analysis
- Strategic Planning
- Database Analysis
Our in-house experts have mastered online strategy, web development, search engine optimization (SEO), search engine marketing (SEM), pay-per-click advertising (PPC), social media marketing and engagement, targeted banner advertising, content marketing, reputation management, audience targeting and sentiment engineering. We love the online universe, especially these areas.
- Responsive Website Design and Development
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Social Media Engagement
- Reputation Management
Your look is about more than your logo. And your brand is more than your name. While it often starts with a simple design, branding comes to life in a number of ways, including product packaging, location and frequency of advertising, your style of customer service, the way you train employees, and the quality of your products and services — just to name a few.
We partner with our in-house marketing team to help you communicate in the best voice, at the best times, through high-profile channels. We can also help you counter your competition. Learn more here.
- Brand and Message Development
- Oppositional Influence
We stack the deck with specialties in precision audience targeting, media planning, campaign oversight and optimization to ensure your brand is presented exceptionally. Our in-house services include:
- Precision Audience Targeting
- Media Plan Development
- Media Negotiation and Placement
- Campaign Management
- Pre- and Post-buy Analysis
Our customized tracking tools provide real-time return on investment insight through web visitor analysis, user experience mapping, call tracking, lead generation and campaign performance metrics. Check out what’s offered and what it means to your bottom line.
- Visitor Tracking
- Experience Tracking
- Call Tracking
- Google Analytics
- Google AdWords