The Corporate Image

Smith Named Optimization and Engagement Specialist For Corporate Marketing

Posted on by whitney
Smith Named Optimization and Engagement Specialist For Corporate Marketing
Rain Smith

BRISTOL, Tenn. — Rain Smith has been named optimization and engagement specialist for Corporate Marketing (CM), the marketing and advertising division of The Corporate Image (TCI), an integrated communications firm, both headquartered in Bristol, Tennessee.

In his new position, Smith will be responsible for the development and optimization of online and social media content as well as increasing client visibility through Search Engine Optimization (SEO) and Search Engine Marketing (SEM) activities.

Smith joins Corporate Marketing with nearly 17 years of experience in print and online news throughout Northeast Tennessee and Southwest Virginia. His extensive background includes serving as an editor, reporter and social media manager for the Kingsport Times-News and Washington County News.

“Rain’s skills as a journalist enhance and elevate our capabilities as an agency, both strategically and tactically,” says Christine Riser, vice president of Corporate Marketing. “Compelling, engaging content drives results for all aspects of digital marketing and advertising, and we’re excited for our clients to benefit from his wealth of knowledge and expertise.”

Smith studied mass communications with an emphasis in journalism at East Tennessee State University.

“I am delighted to be a part of a well-established and integrated agency like Corporate Marketing,” Smith says. “Having the opportunity to grow and develop my skill set in marketing and public relations after nearly two decades in the newsroom is an exciting new adventure, and I look forward to collaborating with clients and the Corporate Marketing team.”

Smith resides in Bristol, Virginia, with his wife, Keely.

Established in 1997, Corporate Marketing designs, develops and implements targeted marketing and advertising strategies for clients. Corporate Marketing’s parent company, The Corporate Image, was founded in 1993 and is an integrated public relations and marketing firm that specializes in strategic corporate communications.

– end –

For more information contact
Christine Riser, vice president, Corporate Marketing, at 800-476-7459
or visit the company at www.corporatemg.com.

Vaughn Named Digital Specialist for Corporate Marketing

Posted on by whitney

BRISTOL, Tenn. — Eric Vaughn has been named digital specialist for Corporate Marketing, a division of The Corporate Image, an integrated communications firm headquartered in Bristol, Tennessee.

In his position, Vaughn is responsible for the development, implementation and results measurement of strategic digital marketing campaigns that increase competitive visibility for clients through Search Engine Marketing (SEM), social media engagement, audience targeting and Search Engine Optimization (SEO).

Vaughn has nearly two decades of experience in marketing, advertising, SEO, customer relationship management, media relations, graphic design and social media. Prior to joining Corporate Marketing, he served as a commercial services architect at Eastman, where he identified and formulated information technology and design solutions. Vaughn’s background also includes serving as system director of marketing communications, interactive marketing manager and art director for Wellmont Health System.

“Eric’s analytical, creative and results-oriented skill set is unique, and he’s well respected in the marketing industry, particularly in the digital arena,” says Christine Riser, vice president of Corporate Marketing. “He is a key addition to our group as we deepen our digital and traditional marketing capabilities for the long-term benefit of our clients.”

Vaughn earned a Master of Business Administration degree in healthcare administration from King University and a Bachelor of Fine Arts degree in graphic design from East Tennessee State University.

“This is a great opportunity for me to contribute to the success of an award-winning organization that is highly regarded for providing its clients with proven results and exceptional service,” Vaughn says. “I look forward to working with the Corporate Marketing team and its many client partners.”

Vaughn resides in Kingsport, Tennessee, with his wife, Christi, and children, Hannah and Caleb.

Established in 1997, Corporate Marketing designs, develops and implements targeted marketing and advertising strategies for clients. Corporate Marketing’s parent company, The Corporate Image, was founded in 1993 and is an integrated public relations and marketing firm that specializes in strategic corporate communications.

– end –

For more information contact
Christine Riser, vice president, Corporate Marketing, at 800-476-7459
or visit the company at www.corporatemg.com.

The Corporate Image Garners Six Awards from Public Relations Society of America

Posted on by whitney

BRISTOL, Tenn. — The Corporate Image (TCI), a Bristol, Tennessee-based integrated communications firm, recently received a half-dozen honors at the Public Relations Society of America (PRSA) Tri-Cities Chapter awards dinner, held May 16 at Our House Restaurant in Johnson City, Tennessee.

The annual awards recognize excellence in public relations for client work produced in 2018. Public relations professionals from PRSA’s Memphis, Tennessee, chapter judged entries on multiple criteria, including creativity, planning, research, execution, results and effective use of budget.

TCI received three first place Awards of Excellence in the categories of media relations, print newsletters and electronic newsletters. In addition, TCI received two second place Awards of Quality in the public service category. One third place Award of Merit was given to TCI in the writing category.

“We value these awards, which are based on measurable results and the evaluation of industry peers, because they recognize the effectiveness of our work on behalf of our clients,” says Jon Lundberg, president and CEO of TCI. “Our daily goal is to deliver measurable successes for our clients through highly customized and efficient communications strategies. In pursuit of that objective, we have had the good fortune to establish many long-lasting relationships with clients throughout the Southeast, something we’re very proud of and grateful for.”

Chartered in 1947, PRSA is the world’s largest and foremost organization for public relations professionals. PRSA is responsible for representing, educating, setting standards of excellence, and upholding principles of ethics for its members and, in principle, the $4 billion U.S. public relations profession.

Founded in 1993, The Corporate Image is an integrated public relations and marketing firm that specializes in strategic corporate communications. TCI’s marketing division, Corporate Marketing, designs, develops and implements targeted marketing and advertising strategies for clients.

– end –

For more information contact
Robbie Phillips, vice president, The Corporate Image, at 800-476-7459
or visit the company at www.corporatepr.com.

The Corporate Image Garners 12 Awards from Public Relations Society of America

Posted on by whitney

BRISTOL, Tenn. — The Corporate Image (TCI), a Bristol, Tennessee-based integrated communications firm, recently received a dozen honors at the Public Relations Society of America (PRSA) Tri-Cities Chapter awards dinner, held May 17 at Taylored Venue & Events in Kingsport, Tennessee.

The annual awards recognize excellence in public relations for client work produced in 2017. Public relations professionals from PRSA’s Phoenix, Arizona, chapter judged entries on multiple criteria including creativity, planning, research, execution, results and effective use of budget.

TCI received the Best in Show award as well as an Award of Excellence, both in the category of media relations. In addition, TCI received six Awards of Quality in the categories of collaterals (brochures and specialty items), video, media kits, feature writing and external publications (electronic newsletters). Four Awards of Merit were also given to TCI in the categories of digital communication (website), corporate annual reports, special events and observances, and external publications (print newsletters).

“Success at these awards is an indicator of the results we are achieving on behalf of our clients, so we are particularly thankful for these accolades,” says Jon Lundberg, president and CEO of TCI. “Our clients operate across a broad range of industries, including sports entertainment, law, manufacturing, education and more. We are dedicated to their success, and are proud to support them with top-quality communications and marketing strategies.”

Chartered in 1947, PRSA is the world’s largest and foremost organization for public relations professionals. PRSA is responsible for representing, educating, setting standards of excellence, and upholding principles of ethics for its members and, in principle, the $4 billion U.S. public relations profession.

Founded in 1993, The Corporate Image is an integrated public relations and marketing firm that specializes in strategic corporate communications. TCI’s marketing division, Corporate Marketing, designs, develops and implements targeted marketing and advertising strategies for clients.

– end –

For more information contact
Robbie Phillips, vice president, The Corporate Image, at 800-476-7459
or visit the company at www.corporatepr.com.

Musick Named Digital Specialist for Corporate Marketing

Posted on by whitney

BRISTOL, Tenn. — Kirk Musick has been named digital specialist for Corporate Marketing, a division of The Corporate Image, an integrated communications firm headquartered in Bristol, Tennessee.

In his position, Musick is responsible for the development and implementation of strategic digital marketing campaigns and increasing client visibility through Search Engine Optimization (SEO) activities, Search Engine Marketing (SEM) and social media engagement.

Musick joins Corporate Marketing with nearly a decade of experience in SEO, website design and marketing analytics. He is the former owner of iNovate Marketing, LLC, where he managed the company’s day-to-day operations, including branding, SEO, web development, graphic design and project coordination for clients. Musick is also the former owner of OCTANE Marketing, a social media marketing and optimization agency.

“We are pleased to welcome Kirk to the Corporate Marketing team,” says Christine Riser, vice president of Corporate Marketing. “He brings extensive marketing and technical experience in project and relationship management, and his expertise serves as an exceptional resource for our clients.”

Musick earned a Master of Business Administration degree in business administration and management from Milligan College in Milligan College, Tennessee, and a Master of Science in internet marketing from Full Sail University in Winter Park, Florida. Prior to gaining experience in the marketing field, he served as an aviation crew chief in the United States Air Force.

“I am delighted to join Corporate Marketing and help serve the digital marketing and business development needs of our clients,” Musick says. “I look forward to leveraging my skills to establish and carry out effective marketing strategies for new and existing clients, both within and beyond this region.”

Musick resides in Blountville, Tennessee.

Founded in 1993, The Corporate Image is an integrated public relations and marketing firm that specializes in strategic corporate communications. Corporate Marketing designs, develops and implements targeted marketing and advertising strategies for clients.

– end –

For more information contact
Robbie Phillips, vice president, The Corporate Image, at 800-476-7459
or visit the company at www.corporatepr.com.

Riser Named Vice President of Corporate Marketing

Posted on by corp12imag

BRISTOL, Tenn. — Christine Riser has been promoted to vice president of Corporate Marketing (CM), the marketing and advertising division of The Corporate Image (TCI), an integrated communications firm, both headquartered in Bristol, Tennessee.

Riser, who most recently served as director of digital operations for the company, is responsible for overseeing all digital and traditional marketing and advertising initiatives, supervising the digital media and marketing team, and developing and maintaining relationships with current and potential clients.

“We are excited to have Christine leading our marketing and advertising efforts,” says Jon Lundberg, TCI’s president and CEO. “She is an exceptional resource, and this promotion reflects the depth of expertise she offers our clients.”

Riser has nearly three decades of experience in broadcast and online news, production, sports marketing, advertising and promotions, and market research. Her extensive background includes serving as a reporter, producer, news director and general manager for a number of news outlets, including WJHL, and she has provided consistent oversight of multi-million dollar advertising strategies and budgets for such organizations as Bristol Motor Speedway.

A native of Columbus, Ohio, Riser holds a bachelor’s degree in radio, television and film from the University of North Texas in Denton, Texas. She has served on multiple boards and committees for area organizations, including the Tennessee Associated Press Broadcasters Board, Girls, Inc. of Johnson City/Washington County, and the Kingsport Chamber of Commerce, among others. A recipient of the U.S. Military Reporters & Editors Distinguished Reporting Award and the Texas Press Association Katie Award, Riser is also a Paul Harris Fellow with Rotary International and a Fellow with the Carole Kneeland Project for Responsible Journalism.

“The marketing and advertising industry is an ever-evolving landscape, and it’s rewarding to work with such a forward-looking team of communications professionals,” Riser says. “I’m eager to embrace this opportunity and look forward to cultivating further success for our well-respected clients.”

Founded in 1993, The Corporate Image is an integrated public relations and marketing firm that specializes in strategic corporate communications. Corporate Marketing designs, develops and implements targeted marketing and advertising strategies for clients.

 

— end —

For more information, contact Robbie Phillips, vice president,
The Corporate Image, at 800-476-7459
or visit the companies at www.corporatepr.com or www.corporatemg.com.

The Corporate Image Receives Multiple Awards from Public Relations Society of America

Posted on by corp12imag

BRISTOL, Tenn. — The Corporate Image (TCI), a Bristol, Tennessee-based integrated communications firm, received multiple honors at the Public Relations Society of America (PRSA) Tri-Cities Chapter annual awards dinner, held April 18 at the Kaycliff Center at Boone Lake in Gray, Tennessee.

The awards recognized excellence in public relations for client work produced in 2016 throughout the Tri-Cities region. Public relations professionals from PRSA’s Portland (Oregon) Metro Chapter judged entries on research, planning, objective, creativity, execution, results and effective use of budget.

TCI was presented with an Award of Excellence in the category of collaterals. In addition, TCI received five Awards of Quality in the categories of annual reports, external publications (newsletters), media kits and audio-visual productions (DVD and digital presentation). An Award of Merit was also given to TCI for feature writing.

“It is an honor to receive such high accolades from our peers in the public relations industry,” says Jon Lundberg, president and CEO of The Corporate Image. “We are proud to employ our team’s extensive knowledge and creative skills for the benefit of our clients.”

Chartered in 1947, PRSA is the world’s largest and foremost organization for public relations professionals. PRSA is responsible for representing, educating, setting standards of excellence, and upholding principles of ethics for its members and, in principle, the $4 billion U.S. public relations profession.

Founded in 1993, The Corporate Image is an integrated public relations and marketing firm that specializes in strategic corporate communications. TCI’s marketing division, Corporate Marketing, designs, develops and implements targeted marketing and advertising strategies for clients.

– end –

For more information contact
Robbie Phillips, vice president, The Corporate Image, at 800-476-7459
or visit the company at www.corporatepr.com.

Corporate Marketing Receives Top Honors at 2017 American Advertising Federation ADDY® Awards

Posted on by corp12imag

BRISTOL, Tenn. — Corporate Marketing recently received top honors at the American Advertising Federation (AAF) Southwest Virginia ADDY® Awards ceremony in Marion, Virginia, and the Northeast Tennessee ADDY® Awards ceremony in Johnson City.

A division of The Corporate Image, an integrated communications firm headquartered in Bristol, Tennessee, Corporate Marketing (CM) received a gold ADDY® from the AAF Southwest Virginia chapter for a non-traditional, Valentine’s Day-themed Fact and Fortune Teller card for Domtar’s Kingsport mill as part of the company’s year-long centennial celebration. Corporate Marketing also received a silver ADDY® for a series of 100th-anniversary billboards for Domtar’s Kingsport mill. Both projects were designed by Marty Engle, CM’s director of graphic services.

Corporate Marketing was also the recipient of a silver ADDY® from the AAF Northeast Tennessee chapter for a 30-second “Precision Surgery” commercial produced for Wellmont Health System and Holston Valley Medical Center. The commercial was directed and edited by Engle.

“It’s exciting to see Corporate Marketing’s work receive local ADDY® awards, and be recognized in an area overflowing with individuals who seek to push the boundaries of advertising with outstanding creativity every day,” says Jon Lundberg, president of The Corporate Image. “These awards demonstrate our continued commitment to providing top-quality communications services and products for our distinguished clients.”

The ADDY® Awards attract more than 40,000 entries each year in local competitions, and are the first phase of a three-tiered national competition.

Founded in 1993, The Corporate Image is an integrated public relations and marketing firm that specializes in strategic corporate communications. Corporate Marketing designs, develops and implements targeted marketing and advertising strategies for clients.

– end –

 For more information, contact Robbie Phillips, vice president,
The Corporate Image, at 800-476-7459
or visit the companies at www.corporatepr.com or www.corporatemg.com.

Farris Funeral Service Learning Series Begins March 28

Posted on by corp12imag

ABINGDON, Va. — As part of its 65th anniversary this year, Farris Funeral Service & Crematory will host the first installment of the Farris Funeral Service Learning Series at 7 p.m. on Tuesday, March 28, at the Forest Hills Chapel, located at 19415 Lee Highway in Abingdon, Virginia.

Kim Farris-Luke, president and owner, and Mike Farris, general manager, both of Abingdon-based Farris Funeral Service & Crematory, will present “Cremation: Everything You Wanted to Know but Were Afraid to Ask,” with a question-and-answer session to follow.

Admission to the March 28 event is free of charge and open to the public. Refreshments, including dessert, coffee and water, will be provided.

“One of the most common misconceptions we often hear about cremation is that there cannot be a funeral service or visitation,” Farris-Luke says. “Cremation is an alternative to the traditional burial service and does not limit in any way how you choose to celebrate the life of your loved one. This seminar will give individuals the opportunity to voice any questions they may have so we can address their concerns.”

Farris Funeral Service & Crematory is the only funeral home in Washington County and Bristol, Virginia, with its own on-site crematory, and is the area’s exclusive provider of Cremation with Confidence™. Six members of the Farris team are certified professional crematory operators who have pledged to abide by the organization’s strict ethical code and perform an exclusive 10-step cremation process in order to provide greater peace of mind to families who prefer cremation.

The Farris Funeral Service Learning Series will be held on a quarterly basis throughout 2017. The next event is scheduled to be held in June.

About Farris Funeral Service & Crematory

Celebrating its 65th anniversary in 2017, Farris Funeral Service & Crematory is the only funeral home in Washington County that has been owned and managed by the same family throughout its history. This continuity provides the organization unparalleled perspective on the services, administrative assistance and emotional support needed during the bereavement process. Farris’ spacious facilities offer a number of conveniences, including a full-service reception center available for gatherings and meals, comfortable meeting areas and ample parking. Administrative offerings include assistance with the filing of essential documents, as well as a number of grief education and counseling programs. For more information, call (276) 623-2700 or visit www.farrisfuneralservice.com.

-end-

For more information, contact Kim Farris-Luke,
president/owner of Farris Funeral Service & Crematory,
at 276-623-2700.

Riser Named Director of Digital Operations for The Corporate Image and Corporate Marketing

Posted on by corp11imag

BRISTOL, Tenn. — Christine Riser has been named director of digital operations for The Corporate Image (TCI), an integrated communications firm, and Corporate Marketing (CM), the firm’s marketing and advertising division, both headquartered in Bristol, Tennessee.

In her new position, Riser’s responsibilities include the direction of all digital marketing and advertising, supervision of the digital media team, collaboration on traditional marketing and advertising initiatives, and client relationship development.

Riser has nearly three decades of experience in broadcast and online news, production, sports marketing, advertising and promotions, and market research. Her extensive background includes serving as a reporter, producer, news director and general manager for a number of news outlets, including WJHL, and she has provided consistent oversight of multimillion-dollar advertising strategies and budgets for such organizations as Bristol Motor Speedway (BMS). Most recently, she served as director of consumer data and research and executive producer of Colossus TV for BMS.

“Christine’s background spans the news, advertising and marketing industries,” says Robbie Phillips, vice president of TCI. “Her depth of experience and technical expertise will prove to be exceptional resources for clients, and we’re delighted to welcome her to our team.”

A native of Columbus, Ohio, Riser holds a bachelor’s degree in radio, television and film from the University of North Texas in Denton, Texas. She has served on multiple boards and committees for area organizations, including the Tennessee Associated Press Broadcasters Board, Girls, Inc. of Johnson City/Washington County, and the Kingsport Chamber of Commerce, among others. She is a recipient of the U.S. Military Reporters & Editors Distinguished Reporting Award, the Texas Press Association Katie Award, and is a Paul Harris Fellow with Rotary International.

“I am excited to join a company that’s been such an integral part of the Tri-Cities region for more than 20 years, and to lead the digital team at TCI and CM,” Riser says. “I’m eager to play a role in the continued success of the company, and our partners and clients.”

Founded in 1993, The Corporate Image is an integrated public relations and marketing firm that specializes in strategic corporate communications. TCI’s marketing division, Corporate Marketing, designs, develops and implements targeted marketing and advertising strategies for clients.

– end –

For more information contact
Robbie Phillips, vice president, The Corporate Image, at 800-476-7459
or visit the company at www.corporatepr.com.