BRISTOL, Tenn. — Eric Vaughn has been named digital specialist for Corporate Marketing, a division of The Corporate Image, an integrated communications firm headquartered in Bristol, Tennessee.

In his position, Vaughn is responsible for the development, implementation and results measurement of strategic digital marketing campaigns that increase competitive visibility for clients through Search Engine Marketing (SEM), social media engagement, audience targeting and Search Engine Optimization (SEO).

Vaughn has nearly two decades of experience in marketing, advertising, SEO, customer relationship management, media relations, graphic design and social media. Prior to joining Corporate Marketing, he served as a commercial services architect at Eastman, where he identified and formulated information technology and design solutions. Vaughn’s background also includes serving as system director of marketing communications, interactive marketing manager and art director for Wellmont Health System.

“Eric’s analytical, creative and results-oriented skill set is unique, and he’s well respected in the marketing industry, particularly in the digital arena,” says Christine Riser, vice president of Corporate Marketing. “He is a key addition to our group as we deepen our digital and traditional marketing capabilities for the long-term benefit of our clients.”

Vaughn earned a Master of Business Administration degree in healthcare administration from King University and a Bachelor of Fine Arts degree in graphic design from East Tennessee State University.

“This is a great opportunity for me to contribute to the success of an award-winning organization that is highly regarded for providing its clients with proven results and exceptional service,” Vaughn says. “I look forward to working with the Corporate Marketing team and its many client partners.”

Vaughn resides in Kingsport, Tennessee, with his wife, Christi, and children, Hannah and Caleb.

Established in 1997, Corporate Marketing designs, develops and implements targeted marketing and advertising strategies for clients. Corporate Marketing’s parent company, The Corporate Image, was founded in 1993 and is an integrated public relations and marketing firm that specializes in strategic corporate communications.

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For more information contact
Christine Riser, vice president, Corporate Marketing, at 800-476-7459
or visit the company at www.corporatemg.com.