Burke Named Digital Marketing Coordinator for Mullican Flooring

JOHNSON CITY, Tenn. – Mullican Flooring, a leading manufacturer of quality hardwood floors, has appointed Heather Burke as digital marketing coordinator at the company’s Johnson City, Tennessee, headquarters.

In her new position, Burke will be responsible for creating, coordinating, executing and analyzing digital marketing campaigns to raise awareness of the Mullican Flooring brand. She will also assist with digital projects and data-driven initiatives, oversee web analytics, app design and search engine optimization, and develop content for the Mullican website and social media platforms.

“Heather comes to Mullican with a deep background and a wealth of knowledge in digital marketing,” says Neil Poland, president of Mullican Flooring. “Her strong communication and creative-thinking skills are matched by her enthusiasm for producing top content for our consumers and retailers. We are pleased to welcome her to our team, and look forward to increasing our digital presence across the hardwood flooring industry.”

A native of Kingsport, Tennessee, Burke earned a bachelor’s degree in art and a bachelor’s degree in business administration, both from East Tennessee State University in Johnson City. Her interests include integrated marketing communications, digital platforms, photography, Spanish and graphic design.

“I am very excited to be joining the Mullican family,” Burke says. “Mullican Flooring is nationally recognized for manufacturing high-quality, sustainable hardwood flooring products, and I look forward to helping them achieve their digital marketing and communications needs.”

One of the nation’s top five hardwood flooring producers, Mullican also operates manufacturing facilities in Norton, Virginia; Holland, New York; and Ronceverte, West Virginia.

Mullican manufactures and sells more than 1,500 products via a network of 40 distributors and 5,000 retail stores across the United States and Canada. For more information about the company and its products, visit www.mullicanflooring.com.

More about Mullican Flooring

Founded in 1985, Mullican Flooring is known for its diverse range of products and for introducing the hardwood flooring industry’s first solid hardwood products that carry a lifetime moisture warranty.

The company is a charter member of the National Wood Flooring Association’s (NWFA) Responsible Procurement Program and has earned NWFA/NOFMA Mill Certification, in addition to multiple other certifications demonstrating the company’s support of proper forest management. All of Mullican’s domestic products are allowed to carry the “verified sustainable” seal of the Appalachian Hardwood Manufacturers, Inc.

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Riser Named Director of Digital Operations for The Corporate Image and Corporate Marketing

BRISTOL, Tenn. — Christine Riser has been named director of digital operations for The Corporate Image (TCI), an integrated communications firm, and Corporate Marketing (CM), the firm’s marketing and advertising division, both headquartered in Bristol, Tennessee.

In her new position, Riser’s responsibilities include the direction of all digital marketing and advertising, supervision of the digital media team, collaboration on traditional marketing and advertising initiatives, and client relationship development.

Riser has nearly three decades of experience in broadcast and online news, production, sports marketing, advertising and promotions, and market research. Her extensive background includes serving as a reporter, producer, news director and general manager for a number of news outlets, including WJHL, and she has provided consistent oversight of multimillion-dollar advertising strategies and budgets for such organizations as Bristol Motor Speedway (BMS). Most recently, she served as director of consumer data and research and executive producer of Colossus TV for BMS.

“Christine’s background spans the news, advertising and marketing industries,” says Robbie Phillips, vice president of TCI. “Her depth of experience and technical expertise will prove to be exceptional resources for clients, and we’re delighted to welcome her to our team.”

A native of Columbus, Ohio, Riser holds a bachelor’s degree in radio, television and film from the University of North Texas in Denton, Texas. She has served on multiple boards and committees for area organizations, including the Tennessee Associated Press Broadcasters Board, Girls, Inc. of Johnson City/Washington County, and the Kingsport Chamber of Commerce, among others. She is a recipient of the U.S. Military Reporters & Editors Distinguished Reporting Award, the Texas Press Association Katie Award, and is a Paul Harris Fellow with Rotary International.

“I am excited to join a company that’s been such an integral part of the Tri-Cities region for more than 20 years, and to lead the digital team at TCI and CM,” Riser says. “I’m eager to play a role in the continued success of the company, and our partners and clients.”

Founded in 1993, The Corporate Image is an integrated public relations and marketing firm that specializes in strategic corporate communications. TCI’s marketing division, Corporate Marketing, designs, develops and implements targeted marketing and advertising strategies for clients.

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For more information contact
Robbie Phillips, vice president, The Corporate Image, at 800-476-7459
or visit the company at