JOHNSON CITY, Tenn. – Mullican Flooring, a leading manufacturer of quality hardwood floors, has appointed Heather Burke as digital marketing coordinator at the company’s Johnson City, Tennessee, headquarters.
In her new position, Burke will be responsible for creating, coordinating, executing and analyzing digital marketing campaigns to raise awareness of the Mullican Flooring brand. She will also assist with digital projects and data-driven initiatives, oversee web analytics, app design and search engine optimization, and develop content for the Mullican website and social media platforms.
“Heather comes to Mullican with a deep background and a wealth of knowledge in digital marketing,” says Neil Poland, president of Mullican Flooring. “Her strong communication and creative-thinking skills are matched by her enthusiasm for producing top content for our consumers and retailers. We are pleased to welcome her to our team, and look forward to increasing our digital presence across the hardwood flooring industry.”
A native of Kingsport, Tennessee, Burke earned a bachelor’s degree in art and a bachelor’s degree in business administration, both from East Tennessee State University in Johnson City. Her interests include integrated marketing communications, digital platforms, photography, Spanish and graphic design.
“I am very excited to be joining the Mullican family,” Burke says. “Mullican Flooring is nationally recognized for manufacturing high-quality, sustainable hardwood flooring products, and I look forward to helping them achieve their digital marketing and communications needs.”
One of the nation’s top five hardwood flooring producers, Mullican also operates manufacturing facilities in Norton, Virginia; Holland, New York; and Ronceverte, West Virginia.
Mullican manufactures and sells more than 1,500 products via a network of 40 distributors and 5,000 retail stores across the United States and Canada. For more information about the company and its products, visit www.mullicanflooring.com.
More about Mullican Flooring
Founded in 1985, Mullican Flooring is known for its diverse range of products and for introducing the hardwood flooring industry’s first solid hardwood products that carry a lifetime moisture warranty.
The company is a charter member of the National Wood Flooring Association’s (NWFA) Responsible Procurement Program and has earned NWFA/NOFMA Mill Certification, in addition to multiple other certifications demonstrating the company’s support of proper forest management. All of Mullican’s domestic products are allowed to carry the “verified sustainable” seal of the Appalachian Hardwood Manufacturers, Inc.
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