General Shale to Host Do-It Yourself Demo Day at Cheyenne Showroom

Aug 20, 2013 | General Shale

CHEYENNE, Wyo.—General Shale, the North American subsidiary of Wienerberger AG and a leading manufacturer of brick, one of the world’s oldest green building materials, is hosting a DIY Demo Day to introduce customers to the company’s do-it-yourself outdoor living kits.

The event will be held Friday, Aug. 23, from 11 a.m. to 3 p.m. at General Shale’s Outdoor Living Showroom located at 601 East Lincoln Way in Cheyenne.

Renowned BBQ expert Chris Marks will provide cooking demonstrations and lead a free, reservation-only cooking class at 11 a.m. Although there is no charge for the class, pre-registration is required for planning purposes. Class size is limited, and participants will be accepted on a first-call, first-serve basis. To pre-register, call 307-634-4474.

The public is also invited to stop by and enjoy food and soft drinks, and General Shale staff will demonstrate do-it-yourself product assemblies throughout the day. Customers will receive a 10-percent discount on all outdoor living products, including concrete pavers, during the event.

“We are excited about this opportunity for friends, neighbors and construction professionals to visit our showroom, see do-it-yourself demonstrations, and enjoy great food and the festivities,” says Dick Green, CEO of General Shale. “This is a great time to purchase outdoor living products at a reduced price for building and remodeling projects. Staff members will be available to assist with design ideas, installation advice and product choices.”

According to Green, two key factors differentiate General Shale products from the competition: (1) The general public may purchase all of the company’s products directly, and (2) all General Shale products are professional grade, the same products purchased by building contractors and landscaping companies.

Normal business hours for the Cheyenne showroom are 7:30 a.m. to 5 p.m. Monday through Friday. Mark Stutz is the regional sales manager.

About General Shale

Now celebrating its 85th anniversary, General Shale is North America’s largest brick, stone and concrete block manufacturer, supplying a wide variety of masonry materials for residential, commercial and specialty architectural projects. These materials include brick, thin veneers, stone, outdoor living kits, concrete block and various other building materials. There are approximately 250 distinct combinations of sizes, colors and textures to complete any building project. With a life cycle of more than 100 years, the sustainability of brick is the company’s commitment to responsible stewardship.

Throughout the U.S. and Canada, General Shale operates manufacturing facilities in nine states and provinces, in addition to a network of 31 distribution centers across the country. General Shale was founded in 1928 and is headquartered in Johnson City, Tenn. For more information, visit



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