American Advertising Federation Southwest Virginia Chapter To Host Media Auction June 14

Annual fundraiser provides businesses, media buyers and nonprofits the opportunity
to purchase advertising services at a fraction of the cost

Abingdon, Va. — The American Advertising Federation Southwest Virginia (AAF SWVA) chapter will host the fourth annual Media Auction from 6 to 8 p.m. on Thursday, June 14, at The Market in Abingdon, Virginia.

The AAF SWVA Media Auction is the only fundraiser in the Tri-Cities solely focused on media and advertising industry-related services. The event provides local and regional creative media outlets the opportunity to donate their services through a live auction platform, and offers businesses, media buyers and nonprofits the opportunity to bid on a variety of print, online, radio, display, interactive and design services at nearly 50 percent off their normal cost.

“This event allows marketing and advertising agencies throughout the Tri-Cities to donate their services, establish relationships with new clients and prove just how effective their media services can be for business development,” says Dana Wolfe Foley, chairman of the Board of Directors for AAF SWVA. “It is also a wonderful opportunity for bidders to explore new methods of advertising to reach their target audience without making a large investment.”

Admission to the event is free-of-charge and open to the public. The doors will open at 6 p.m., and the auction will begin at 6:45 p.m. Heavy hors d’oeuvres will be provided. The Market is located at 1220 West Main Street, Abingdon. Absentee bidding is available for participants who are unable to attend the live auction. Participants are encouraged to visit www.facebook.com/aafswva or https://tinyurl.com/aafswva-media-auction for more information, or to register or bid on media services.

Proceeds from the Media Auction will support AAF SWVA’s mission to represent the advertising voices of Southwest Virginia through professional development opportunities, educational outreach, public service initiatives, scholarships for local and regional students, and recognition opportunities, including the annual AAF SWVA ADDY Awards program.

About the American Advertising Federation

Established in 1905, the American Advertising Federation (AAF), acts as the “Unifying Voice for Advertising.” Its membership is comprised of nearly 100 corporate members made up of the nation’s leading advertisers, agencies and media companies; a national network of nearly 200 local clubs representing 40,000 advertising professionals and more than 200 college chapters with 5,000 student members. AAF operates a host of programs and initiatives to improve the quality of advertising and advertising professionals. For more information, visit www.aaf.org.

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For more information, contact Leah Prater at (276) 780-3649 or lprater@ehc.edu,
or Dana Wolfe at (423) 677-2202 or dwolfe@clinchvalleyprinting.com.

Corporate Marketing Receives Top Honors at 2017 American Advertising Federation ADDY® Awards

BRISTOL, Tenn. — Corporate Marketing recently received top honors at the American Advertising Federation (AAF) Southwest Virginia ADDY® Awards ceremony in Marion, Virginia, and the Northeast Tennessee ADDY® Awards ceremony in Johnson City.

A division of The Corporate Image, an integrated communications firm headquartered in Bristol, Tennessee, Corporate Marketing (CM) received a gold ADDY® from the AAF Southwest Virginia chapter for a non-traditional, Valentine’s Day-themed Fact and Fortune Teller card for Domtar’s Kingsport mill as part of the company’s year-long centennial celebration. Corporate Marketing also received a silver ADDY® for a series of 100th-anniversary billboards for Domtar’s Kingsport mill. Both projects were designed by Marty Engle, CM’s director of graphic services.

Corporate Marketing was also the recipient of a silver ADDY® from the AAF Northeast Tennessee chapter for a 30-second “Precision Surgery” commercial produced for Wellmont Health System and Holston Valley Medical Center. The commercial was directed and edited by Engle.

“It’s exciting to see Corporate Marketing’s work receive local ADDY® awards, and be recognized in an area overflowing with individuals who seek to push the boundaries of advertising with outstanding creativity every day,” says Jon Lundberg, president of The Corporate Image. “These awards demonstrate our continued commitment to providing top-quality communications services and products for our distinguished clients.”

The ADDY® Awards attract more than 40,000 entries each year in local competitions, and are the first phase of a three-tiered national competition.

Founded in 1993, The Corporate Image is an integrated public relations and marketing firm that specializes in strategic corporate communications. Corporate Marketing designs, develops and implements targeted marketing and advertising strategies for clients.

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 For more information, contact Robbie Phillips, vice president,
The Corporate Image, at 800-476-7459
or visit the companies at www.corporatepr.com or www.corporatemg.com.