BRISTOL, Tenn. — Rain Smith has been named optimization and engagement specialist for Corporate Marketing (CM), the marketing and advertising division of The Corporate Image (TCI), an integrated communications firm, both headquartered in Bristol, Tennessee.

In his new position, Smith will be responsible for the development and optimization of online and social media content as well as increasing client visibility through Search Engine Optimization (SEO) and Search Engine Marketing (SEM) activities.

Smith joins Corporate Marketing with nearly 17 years of experience in print and online news throughout Northeast Tennessee and Southwest Virginia. His extensive background includes serving as an editor, reporter and social media manager for the Kingsport Times-News and Washington County News.

“Rain’s skills as a journalist enhance and elevate our capabilities as an agency, both strategically and tactically,” says Christine Riser, vice president of Corporate Marketing. “Compelling, engaging content drives results for all aspects of digital marketing and advertising, and we’re excited for our clients to benefit from his wealth of knowledge and expertise.”

Smith studied mass communications with an emphasis in journalism at East Tennessee State University.

“I am delighted to be a part of a well-established and integrated agency like Corporate Marketing,” Smith says. “Having the opportunity to grow and develop my skill set in marketing and public relations after nearly two decades in the newsroom is an exciting new adventure, and I look forward to collaborating with clients and the Corporate Marketing team.”

Smith resides in Bristol, Virginia, with his wife, Keely.

Established in 1997, Corporate Marketing designs, develops and implements targeted marketing and advertising strategies for clients. Corporate Marketing’s parent company, The Corporate Image, was founded in 1993 and is an integrated public relations and marketing firm that specializes in strategic corporate communications.

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For more information contact
Christine Riser, vice president, Corporate Marketing, at 800-476-7459
or visit the company at www.corporatemg.com.