BRISTOL, Tenn. — Christine Riser has been named director of digital operations for The Corporate Image (TCI), an integrated communications firm, and Corporate Marketing (CM), the firm’s marketing and advertising division, both headquartered in Bristol, Tennessee.

In her new position, Riser’s responsibilities include the direction of all digital marketing and advertising, supervision of the digital media team, collaboration on traditional marketing and advertising initiatives, and client relationship development.

Riser has nearly three decades of experience in broadcast and online news, production, sports marketing, advertising and promotions, and market research. Her extensive background includes serving as a reporter, producer, news director and general manager for a number of news outlets, including WJHL, and she has provided consistent oversight of multimillion-dollar advertising strategies and budgets for such organizations as Bristol Motor Speedway (BMS). Most recently, she served as director of consumer data and research and executive producer of Colossus TV for BMS.

“Christine’s background spans the news, advertising and marketing industries,” says Robbie Phillips, vice president of TCI. “Her depth of experience and technical expertise will prove to be exceptional resources for clients, and we’re delighted to welcome her to our team.”

A native of Columbus, Ohio, Riser holds a bachelor’s degree in radio, television and film from the University of North Texas in Denton, Texas. She has served on multiple boards and committees for area organizations, including the Tennessee Associated Press Broadcasters Board, Girls, Inc. of Johnson City/Washington County, and the Kingsport Chamber of Commerce, among others. She is a recipient of the U.S. Military Reporters & Editors Distinguished Reporting Award, the Texas Press Association Katie Award, and is a Paul Harris Fellow with Rotary International.

“I am excited to join a company that’s been such an integral part of the Tri-Cities region for more than 20 years, and to lead the digital team at TCI and CM,” Riser says. “I’m eager to play a role in the continued success of the company, and our partners and clients.”

Founded in 1993, The Corporate Image is an integrated public relations and marketing firm that specializes in strategic corporate communications. TCI’s marketing division, Corporate Marketing, designs, develops and implements targeted marketing and advertising strategies for clients.

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For more information contact
Robbie Phillips, vice president, The Corporate Image, at 800-476-7459
or visit the company at www.corporatepr.com.