BRISTOL, Tenn. — Christine Riser has been promoted to vice president of Corporate Marketing (CM), the marketing and advertising division of The Corporate Image (TCI), an integrated communications firm, both headquartered in Bristol, Tennessee.
Riser, who most recently served as director of digital operations for the company, is responsible for overseeing all digital and traditional marketing and advertising initiatives, supervising the digital media and marketing team, and developing and maintaining relationships with current and potential clients.
“We are excited to have Christine leading our marketing and advertising efforts,” says Jon Lundberg, TCI’s president and CEO. “She is an exceptional resource, and this promotion reflects the depth of expertise she offers our clients.”
Riser has nearly three decades of experience in broadcast and online news, production, sports marketing, advertising and promotions, and market research. Her extensive background includes serving as a reporter, producer, news director and general manager for a number of news outlets, including WJHL, and she has provided consistent oversight of multi-million dollar advertising strategies and budgets for such organizations as Bristol Motor Speedway.
A native of Columbus, Ohio, Riser holds a bachelor’s degree in radio, television and film from the University of North Texas in Denton, Texas. She has served on multiple boards and committees for area organizations, including the Tennessee Associated Press Broadcasters Board, Girls, Inc. of Johnson City/Washington County, and the Kingsport Chamber of Commerce, among others. A recipient of the U.S. Military Reporters & Editors Distinguished Reporting Award and the Texas Press Association Katie Award, Riser is also a Paul Harris Fellow with Rotary International and a Fellow with the Carole Kneeland Project for Responsible Journalism.
“The marketing and advertising industry is an ever-evolving landscape, and it’s rewarding to work with such a forward-looking team of communications professionals,” Riser says. “I’m eager to embrace this opportunity and look forward to cultivating further success for our well-respected clients.”
Founded in 1993, The Corporate Image is an integrated public relations and marketing firm that specializes in strategic corporate communications. Corporate Marketing designs, develops and implements targeted marketing and advertising strategies for clients.
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For more information, contact Robbie Phillips, vice president,
The Corporate Image, at 800-476-7459
or visit the companies at www.corporatepr.com or www.corporatemg.com.