BRISTOL, Tenn. — Whitney Yarber has been named project manager for The Corporate Image (TCI), an integrated communications firm headquartered in Bristol, Tennessee.
In her new position, Yarber is responsible for client projects involving research, writing and media relations. She will develop news releases, feature stories and media pitches, and assist in the planning and execution of news conferences and other events.
Yarber comes to TCI with a background in public relations writing and content production for various print, online and social media platforms. Her experience includes work for Valdosta State University in Valdosta, Georgia, and for the Adel-Cook County Chamber of Commerce in Adel, Georgia. Yarber is also the owner of Invitations by Whitney, a graphic design and paper creations business.
“Whitney is a skilled communicator with a strong sense of creativity,” says Robbie Phillips, vice president of The Corporate Image. “Her public relations and marketing experience lends to a diverse range of applications across the industry, and we’re delighted to welcome her to The Corporate Image.”
A native of Adel, Yarber holds a bachelor of fine arts degree in speech communication with an emphasis in public relations, and a minor in advertising and promotions from Valdosta State University. She is currently pursuing studies in social and mobile marketing, and plans to earn a marketing degree in the future. She is a member of the Public Relations Student Society of America (PRSSA), and has volunteered with a number of charitable and community organizations, including Toys for Tots.
“TCI has a well-established and diverse client portfolio, and it’s exciting to have this opportunity to join such an experienced team,” Yarber says. “I look forward to helping meet the communications needs of our clients throughout the Tri-Cities and beyond.”
Founded in 1993, The Corporate Image is an integrated public relations and marketing firm that specializes in strategic corporate communications. TCI’s marketing division, Corporate Marketing, designs, develops and implements targeted marketing and advertising strategies for clients.
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For more information contact
Robbie Phillips, vice president, The Corporate Image, at 800-476-7459
or visit the company at www.corporatepr.com.