BRISTOL, Tenn. — The American Advertising Federation of Southwest Virginia (AAF SWVA) presented its 2016 Silver Medal Award to Jon Lundberg, president and CEO of The Corporate Image (TCI), an integrated communications firm headquartered in Bristol, Tennessee. Lundberg is also president and CEO of Corporate Marketing, TCI’s marketing and advertising division.
Lundberg was honored at the Southwest Virginia ADDY® Awards Gala, held Feb. 27 at Emory and Henry College in Emory, Virginia.
The Silver Medal Award is the highest honor the AAF bestows. It recognizes individuals who have made outstanding contributions to advertising, and who have been active in furthering the industry’s standards, creative excellence and responsibility in areas of social concern.
In his early career, Lundberg gained more than a decade of experience in broadcast news, working as lead anchor and managing editor with stations throughout Colorado, Nevada and Kansas, as well as with WCYB News 5 in Bristol, Virginia/Tennessee. Since founding TCI, in 1993, and Corporate Marketing, in 1997, he has guided the firm in collaborating with dozens of clients throughout the Southeast to produce award-winning marketing campaigns, advertising content and communications strategies.
“This area is packed with smart, creative professionals, and it’s a pleasure each day to work with them,” Lundberg says. “We’re constantly learning from each other and exploring ways to move our region forward. I’m grateful for that opportunity and truly honored by this recognition.”
Corporate Marketing received a gold ADDY® for “Life’s Steps,” a 30-second commercial produced for Mullican Flooring of Johnson City, Tennessee. The commercial was directed and edited by Marty Engle, director of graphic services for Corporate Marketing, with videography and production provided by Sean Harris of HTP, located in Johnson City. Corporate Marketing also received a silver ADDY® for a website produced for Mullican Flooring. Engle provided creative design and content for the project, while Ray Barnes, designer, and Ann Marie French, director of strategy, were also recognized. Engle was also the recipient of the Round File award, an honor specific to the Southwest Virginia chapter, which recognizes work performed for a client that is superior in quality but may never be used.
“We work with a number of distinguished clients, and it’s our privilege to provide high-performing communications services and products for them,” Lundberg says.
The ADDY® Awards attract more than 40,000 entries each year in local competitions, and are the first phase of a three-tiered national competition.
The Corporate Image is an integrated public relations and marketing firm that specializes in strategic corporate communications. Corporate Marketing designs, develops and implements targeted marketing and advertising strategies for clients.
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