Director of Digital Operations
Vaughn joined Corporate Marketing in 2019 with nearly two decades of experience in marketing, traditional and digital advertising, media buying, web development, Search Engine Optimization (SEO), analytics, social media and graphic design. He is responsible for the development, implementation and results measurement of strategic digital marketing campaigns that increase competitive visibility for clients through Search Engine Marketing (SEM), social media engagement, audience targeting and SEO. He earned a Master of Business Administration degree in healthcare administration from King University and a Bachelor of Fine Arts degree in graphic design from East Tennessee State University. Prior to joining Corporate Marketing, Vaughn served as a commercial services architect at Eastman, where he identified and formulated information technology and design solutions for global products and services. Vaughn’s background also includes serving as system director of marketing communications, interactive marketing manager and art director for Wellmont Health System.