Audiences. Regardless of a company’s scope of operations, we all have them, and you probably see them in the favorable light of opportunity and potential.

However, not all of us know how our audiences see us.

How do your employees perceive upper management? How would you assess company morale? Do the communities where you conduct business view you as a partner or an obstacle to their goals? Does the mention of your organization often have a negative connotation? How would you characterize your company’s relationships with elected officials? What are you doing to cultivate positive connections?

These are all essential questions in the journey to evaluate and influence audiences. We’ll partner with you to develop a comprehensive communications strategy that addresses these questions, leading to an outcome that directly impacts your company’s bottom line.

Every reporter who asks for an interview has a specific goal in mind and material they’re after. You also have a story you need and want to tell.

Regardless of whether you’re preparing for an interview in the newsroom, in the office or on the street, we provide training that details the skills and tactics needed to build positive relationships with media, turning connection points with the press into company accomplishments.

A workplace fatality. Suicide. Sexual harassment. A fire at the plant on Christmas day. We have guided our client partners in navigating these trying circumstances, and more.

Our experience in developing customized crisis management plans enables organizations to survive — and thrive — following a challenging experience. Having a go-to blueprint that outlines a course of action when adversity strikes will give you increased confidence, and, more importantly, reduce the likelihood of critical missteps.

Because no written plan can foresee every possible event, CI staff are also available around-the-clock to provide guidance during times of crisis response.

We know how to write for media. We also turn heads with creative, easy-to-read content for other mediums, including social media, newsletters, annual reports, brochures, websites and video scripts. When you need customized messaging that resonates with your audience, we’re here with the words you need.

From managing events for a dozen to navigating crowds of 150,000, we know how to guide and serve guests at events. Whether you are looking for team members to serve as an extension of your staff or an all-hands-on-deck turnkey experience, we help plan and coordinate your news conferences, board of directors’ meetings, special events and other important occasions.

There are dozens of social media platforms you can use to push out messaging. Do you know which ones will reward your creativity and attention — and which ones will do nothing but drain company resources?

If you are planning to venture into the social media universe or seeking to improve your existing content, it’s essential to understand the many factors at play. Do you know:

• Which audiences gravitate to each platform?
• How often and when to post content?
• The proper balance between text, images and video?
• Are you seeing your circle of influence grow?
• When do you engage with negative content, and when should you rise above the fray?

Rely on our social media experts to eliminate the guesswork and provide turnkey management of the platforms that best connect you with your audiences.

Our in-house experts have mastered online strategy, web development, search engine optimization (SEO), search engine marketing (SEM), pay-per-click advertising (PPC), social media marketing and engagement, targeted banner advertising, content marketing, reputation management, audience targeting and sentiment engineering. We love the online universe, especially these areas.

• Responsive Website Design and Development
• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Social Media Engagement
• Reputation Management

We stack the deck with specialties in precision audience targeting, media planning, campaign oversight and optimization to ensure your brand is presented exceptionally. Our in-house services include:

• Precision Audience Targeting
• Media Plan Development
• Media Negotiation and Placement
• Campaign Management
• Pre- and Post-buy Analysis

Our customized tracking tools provide real-time return on investment insight through web visitor analysis, user experience mapping, call tracking, lead generation and campaign performance metrics. Check out what’s offered and what it means to your bottom line.

• Visitor Tracking
• Experience Tracking
• Call Tracking
• Google Analytics
• Google AdWords