A Complete Public relations and marketing agency
A dynamic public relations (PR) program is one that empowers an organization to foster relationships, educate peers, influence perspectives, and guide media messaging, contributing to greater levels of achievement and success.
The most effective and fruitful PR plans deploy expert guidance across multiple fields:
Where do you want your organization to be a year from now? What about in five years — or 10?
Answering these questions can be easy. But evaluating the steps it takes to reach your goals? That’s challenging.
How do you determine which audiences are critical to your success? How will you reach them with your message? When is it a good idea to engage media — and what do you say? What are your competitors doing, and how will they attempt to counter your influence? How will you measure success?
An intentional communications roadmap is essential for positive outcomes. We embrace the opportunity to help you survey the milestones that lead to your success — and then work to help you reach them.
Employee, Community, Governmental/Legislative Relations
Audiences. Regardless of a company’s scope of operations, we all have them, and you probably see them in the favorable light of opportunity and potential.
However, not all of us know how our audiences see us.
How do your employees perceive upper management? How would you assess company morale? Do the communities where you conduct business view you as a partner or an obstacle to their goals? Does the mention of your organization often have a negative connotation? How would you characterize your company’s relationships with elected officials? What are you doing to cultivate positive connections?
These are all essential questions in the journey to evaluate and influence audiences. We’ll partner with you to develop a comprehensive communications strategy that addresses these questions, leading to an outcome that directly impacts your company’s bottom line.
You care what people think about your organization, and their perception is shaped by what they hear, see or read about you in the media. That’s why knowing how to relate to media is key.
Many on our team have worked in the newsroom, so we know how to get journalists’ attention and engineer positive discussions. Our media relationships are vast and personal, ranging from local and regional sources to national platforms.
We put our industry experience to work for you by crafting compelling narratives, preparing engaging story pitches, and building relationships with the right outlets and reporters.
Every reporter who asks for an interview has a specific goal in mind and material they’re after. You also have a story you need and want to tell.
Regardless of whether you’re preparing for an interview in the newsroom, in the office or on the street, we provide training that details the skills and tactics needed to build positive relationships with media, turning connection points with the press into company accomplishments.
When dealing with the media, you have zero control over what a reporter might ask. How you respond is entirely up to you.
Our media experts consult with you to thoroughly analyze subject matter, identify all possible inquiries and prepare related responses. Remember, you can steer a conversation, but only if you plan and deliver your message well.
Crisis Planning and Response, 24/7 Availability
A workplace fatality. Suicide. Sexual harassment. A fire at the plant on Christmas day. We have guided our client partners in navigating these trying circumstances, and more.
Our experience in developing customized crisis management plans enables organizations to survive — and thrive — following a challenging experience. Having a go-to blueprint that outlines a course of action when adversity strikes will give you increased confidence, and, more importantly, reduce the likelihood of critical missteps.
Because no written plan can foresee every possible event, CI staff are also available around-the-clock to provide guidance during times of crisis response.
Internal and External Campaigns
Employees versus customers.
Which audience is most important to you? If you said both, you understand that these groups are intertwined, and one cannot succeed without the support of the other. You also know that the way you engage these audiences and measure the outcomes for each group is vastly different.
Whether you’re speaking to internal or external audiences, our team works to fully understand the needs of the groups you need to reach. We’ll help you craft customized messaging and convey it along channels that align with your desired outcomes.
We know how to write for media. We also turn heads with creative, easy-to-read content for other mediums, including social media, newsletters, annual reports, brochures, websites and video scripts. When you need customized messaging that resonates with your audience, we’re here with the words you need.
The time and attention of personnel in the C-suite are constantly in demand, leaving little room in the schedule for the development of talking points or speeches. Many clients turn to our experienced team to prepare these materials for events ranging from news conferences and ribbon-cuttings to community celebrations.
Regardless of the industry or setting, we’ll streamline and craft your messaging, making sure you say the right things, to the right people, at the right time.
Special Event Planning and Coordination
From managing events for a dozen to navigating crowds of 150,000, we know how to guide and serve guests at events. Whether you are looking for team members to serve as an extension of your staff or an all-hands-on-deck turnkey experience, we help plan and coordinate your news conferences, board of directors’ meetings, special events and other important occasions.
Social Media Management
There are dozens of social media platforms you can use to push out messaging. Do you know which ones will reward your creativity and attention — and which ones will do nothing but drain company resources?
If you are planning to venture into the social media universe or seeking to improve your existing content, it’s essential to understand the many factors at play. Do you know:
- Which audiences gravitate to each platform?
- How often and when to post content?
- The proper balance between text, images and video?
- Are you seeing your circle of influence grow?
- When do you engage with negative content, and when should you rise above the fray?
Rely on our social media experts to eliminate the guesswork and provide turnkey management of the platforms that best connect you with your audiences.
MARKETING and Advertising
Search engine marketing, search engine optimization, targeted advertising, web development. Our digital marketing team has the skills to help you reach the right people at the right time.
Strategy and Analysis
Smart planning through competitive analysis, market research, strategy development and tactical deployment drives success. Explore our full offering of strategy and analysis specialties offered through Corporate Marketing, our marketing and advertising division.
- Competitive Market Analysis
- Strategic Planning
- Database Analysis
Our in-house experts have mastered online strategy, web development, search engine optimization (SEO), search engine marketing (SEM), pay-per-click advertising (PPC), social media marketing and engagement, targeted banner advertising, content marketing, reputation management, audience targeting and sentiment engineering. We love the online universe, especially these areas.
- Responsive Website Design and Development
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Social Media Engagement
- Reputation Management
Your look is about more than your logo. And your brand is more than your name. While it often starts with a simple design, branding comes to life in a number of ways, including product packaging, location and frequency of advertising, your style of customer service, the way you train employees, and the quality of your products and services — just to name a few.
We partner with our in-house marketing team to help you communicate in the best voice, at the best times, through high-profile channels. We can also help you counter your competition. Learn more here.
- Brand and Message Development
- Oppositional Influence
We stack the deck with specialties in precision audience targeting, media planning, campaign oversight and optimization to ensure your brand is presented exceptionally. Our in-house services include:
- Precision Audience Targeting
- Media Plan Development
- Media Negotiation and Placement
- Campaign Management
- Pre- and Post-buy Analysis
Our customized tracking tools provide real-time return on investment insight through web visitor analysis, user experience mapping, call tracking, lead generation and campaign performance metrics. Check out what’s offered and what it means to your bottom line.
- Visitor Tracking
- Experience Tracking
- Call Tracking
- Google Analytics
- Google AdWords