At some point, your company will experience a crisis situation. However, this unfortunate circumstance should not define the future of your organization.
Effective crisis communications planning involves a number of factors, including determining the types of crises that your company could experience, developing an action plan, identifying your audiences, and deciding who will speak on behalf of your company.
Formulating a sound communications plan is key to an organization’s ability to effectively navigate a crisis scenario, but it is useless unless put into practice. Once a disaster hits, it is too late to read the plan. Instead, it should be reviewed and practiced on a frequent basis to ensure that it is up-to-date and can be readily implemented.
The communications specialists at The Corporate Image are experienced in developing and executing customized response plans that will assist your company in preparing for the unexpected. From planning to execution, we can help your organization survive and thrive after a crisis experience.